AARP AdvantageTop match
Premium$34/mo
In-net$15
Now in private preview · Launching 2026
Peek at the price before you pick the plan.
Peekaboo ranks health plans by the care you actually need — not by glossy marketing or hidden fine print.
Are you a broker? Partner with us →No spam. Just one note when it's live.Free for shoppers.
Health plans hide the one thing that matters: what you'll pay.
Most people pick a plan, hope for the best, and find out the real cost at the front desk. Peekaboo flips that. Tell us the care you expect — physical therapy, urgent care, a yearly physical — and we surface the plans that minimize your out-of-pocket spend for it.
No more shopping by premium alone. No more guessing.
How it works
Three steps. One honest answer.
- 01
Tell us what care you need.
Type a service, condition, or benefit. "Physical therapy." "Urgent care." "Bloodwork." We understand plain language — no insurance jargon needed.
- 02
We peek behind every plan.
Peekaboo cross-references every plan in your ZIP against your specific care. You see real copays, real coinsurance, real annual cost — side by side.
- 03
Pick the plan that pays for itself.
Apply right from Peekaboo. We handle the paperwork in the background so enrollment is a few clicks, not a phone tree.
The Peek
See what we mean.
A sneak look at the actual product. Search a service on the left, get an honest cost breakdown on the right.
Step 1 · Search
"I need physical therapy every month."
Plain English in, real plans out.
Physical therapy· 24060
TherapyBloodworkImagingVaccinesUrgent care
Twelve visits a year is the only number we need to rank every plan in your ZIP.
Step 2 · Honest breakdown
4 plans · sorted by lowest annual cost
- HumanaGold PlusPremium$0/moPer visit$15Year (est.)$180Lowest annual
- AetnaMedicare ValuePremium$12/moPer visit$20Year (est.)$384
- UHCAARP AdvantagePremium$34/moPer visit$15Year (est.)$588Top match
- AetnaMedicare PremierPremium$59/moPer visit20%Year (est.)$1,452
Why Peekaboo
Built for the way people actually shop care.
Service-first, not premium-first.
Every other tool ranks by sticker price. We rank by what care actually costs you across a year.
Local to your ZIP.
Plans, networks, and pricing depend entirely on where you live. We start there — and never leave.
Plain language.
No 'coinsurance after deductible' word soup. Just dollars, visits, and what's in or out.
Your data stays yours.
We don't sell health data. Period. Search history is yours to clear at any time.
Early access
Request early access.
We're opening Peekaboo state by state, starting with Virginia. Tell us where you are and what care you'd peek first, and we'll send an invite as soon as your area is live.
- Request accessTakes 30 seconds. No card, no spam.
- Get your inviteWe invite by ZIP as each market opens.
- Sign in and peekUse the code from your invite to sign in here.
Already have access?
Sign in with the email you requested with and the access code from your invite.
No code yet? Request early access and we'll send one when your area opens.
For brokers · Apply to partner
Be the first broker your clients find on Peekaboo.
Until we hit CMS direct enrollment, we send every qualified applicant to a vetted broker partner. Limited slots in each market. We're now opening Virginia.
- Pre-qualified leadsWe collect intent, ZIP, and service need before handoff. No more cold dials.
- Exclusive in your ZIPsWe assign brokers by territory. Your clients don't go to your competitors.
- First-mover advantageWhen we move to clearinghouse and direct enrollment, partners get migrated first.
Common questions
Yes, this is allowed to be simple.
Open beta in Virginia in 2026, with additional states rolling out as we expand carrier partnerships. Get on the early-access list to be invited first.
Yes — Peekaboo is completely free for people shopping for coverage. We're compensated by vetted broker partners, never by selling your data.
We pull plan benefit data for your ZIP and model your expected out-of-pocket cost from real copays and coinsurance. Always confirm final details in the plan's Summary of Benefits before enrolling.
No. You can take what you learn anywhere. If you'd like help, we'll connect you with a vetted broker partner in your area.
We route qualified applicants in your territory to you with their intent, ZIP, and service need already captured. Apply to partner to claim your market while slots last.